Insurance is complicated, and part of your job is simplifying the insurance process for your clients. But with so many different components to insurance, it can be challenging to know how to best help your customers understand everything.
Read on to learn ways to simplify the insurance process for your clients, then reach out to us at American Senior Benefits for more information.
Ways To Simplify the Insurance Process for Your Clients
While insurance is a complex product with many different components to understand, there are ways you can help your clients by simplifying the process. Try our top tips for streamlining insurance for your policyholders:
Avoid jargon. Focus on avoiding jargon when talking with your clients. We tend to abbreviate everything as insurance agents and use insurance-specific language. However, our clients do not always understand such jargon. Simplify things for your client by using plain language and layperson terms whenever possible. If you have to use industry-specific language, explain it first.
Read through each policy with your client. Agents often recommend their clients read their insurance policies. It is good advice — this way your clients will know what is covered and what is excluded. However, many people do not take this advice. Or if they do read the policy, it is easy to misunderstand it. Take the time to read through your insured’s policy with them and explain their coverage limits, conditions, and exclusions.
Handle the small things. When there is something you can take care of for your client, you should take the initiative to handle it. Perhaps this means making an extra phone call to an insurer or predicting your client’s next question and answering it. If your client files a claim, you can manage many of the parts of it for them.
Predict your client’s needs. As their insurance agent, you know your clients well. As you learn more about their needs, you can start to predict what help they may need next. For example, your client who recently got married may be considering buying a home or having children. You can help simplify their life by reaching out proactively with information about life insurance or homeowners coverage ahead of time.
Use technology to help you. One benefit of our digital world is the influx of technology, tools, and resources to help you connect better with clients. You can use technology to automate communications with your customers, allowing you to send helpful tips about the insurance process at the right time along your customer’s journey. Investing in tools to help you communicate with and educate your clients can help you streamline the insurance process for them.
Go paperless to simplify workflows. Insurance companies are known for using lots of paper. Nonetheless, consumers want an easier experience with less to read. Going paperless is one solution to help simplify the insurance process for your client. Using e-signatures and secure emails to send documents and receive authorizations eliminates mailing time, postage costs, and the chance paperwork might get misplaced or damaged by accident. Many clients also prefer the ease of doing business electronically and will appreciate you streamlining the insurance process by going paperless.
Final Thoughts
Whichever solutions you adopt to help simplify the insurance process, your clients will thank you. Insurance can be complex and expensive, but you can take active steps to help your customers seamlessly manage the insurance process. Try our tips today and check out our blog for more helpful content.
How Do I Learn More?
To learn more about simplifying the insurance process, contact us at American Senior Benefits. Our affiliated experts will be happy to answer any questions you have.
